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  • Happiness is…

    He who thinks that what he has is insufficient is an unhappy man, even if he is the master of the whole world.
    – Epicurus (341-270 BCE)

    Epicurus was a Greek philosopher who believed that individuals should actively pursue happiness in their lives.

    Alain de Botton, a scholarly writer and film-maker, says Epicurus identified the three elements of individual happiness:

    1. Spending time in the company of our friends
    2. Being free from stresses, strains and mental clutter
    3. Regularly reflecting on our lives

    De Botton insists Epicurus would be scornful of modern advertising, because it makes us believe that things are missing in their lives.

    Whether we realise it or not, advertising can make us feel miserable.

  • Is Advertising Evil?

    “Advertising is only evil when it advertises evil things.”

    – David Ogilvy, Ogilvy on Advertising (1985).

    David Ogilvy has often been called the “Father of Advertising”. He understood that advertising was necessary in our world, where business success depends on communicating messages to the public.

    “I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

    Paul Arden, creative genius behind many of the world’s best known ads, argues that advertising has a useful function:

    “We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling. It’s part of trade, barter, dealing and negotiating – it’s a part of life.”

  • Advertiser is Your Marketing Solution

    An advertiser is a company or person who uses advertising to promote their products.

    Advertisers play an important role in business. Yes, good business growth sometimes comes from how strategic advertising is.

    To be able to make the promotion strategy, the advertiser is the most responsible party.

    Therefore, in this article, Kyadvertiser will explain to you the definition, duties, and types of advertisers so that you can run promotions that really increase sales.
    Advertiser is the Motor of Promotion

    An advertiser is a person or company that uses advertising as a tool to promote their products or services to the desired target market.

    An advertiser can spend money to place advertisements in media such as television, radio, and newspapers, or use digital platforms such as Google, social media or websites.

    Advertisers can also use various marketing strategies to increase the effectiveness of their ads, including market segmentation, ad testing, and ad performance analysis.

    Advertiser Duties

    As an advertiser, your job is to create effective ads to increase seller sales. Here are some steps you can take to achieve this goal:
    Understand the Target Market

    You need to understand the seller’s target market well. Who is their target market? What do they need? How do they buy products or services? By understanding this, you can create ads that are more effective and appealing to that target market.

    Using Easy to Understand Language

    Effective advertising must use language that is easily understood by the target market. Avoid using technical words or language that is difficult for ordinary people to understand. Instead, use language that is easy to understand so that the advertising message can be conveyed clearly.

    Create Attractive Ads

    Attractive ads will attract the attention of the target market. Use attractive and high-quality images or videos, and don’t forget to add a catchy title and a short but clear description.

    Maintain Ad Consistency

    Consistent ads will be more easily remembered by the target market. Make sure the ad design and message are always consistent, so that the target market can remember the seller’s brand easily.

    Measuring Ad Effectiveness

    Finally, you need to measure the effectiveness of your ads. Use analytics tools like Google Analytics to see how effective your ads are in increasing seller sales. This way, you can continuously improve your ads and increase seller sales results.

    By following these steps, you can help sellers increase their sales through effective ads that appeal to their target market.